Websites can be a 24 hour a day, 7 days a week unpaid salesman for your business.
“Google it” has become a phrase for go to the internet and find out. We all know the power of search and you probably use it personally multiple times a day but why should we pay for a website when there are many free options?
3 Reasons why having a professional website designer is worth paying for.
Yes you should pay. Free is great, however there is a time and a place for free, like most things and web design is not one of them, here is why
- Domain Name
Build it and they will come!
Hollywood has a lot to answer for . . .
Build a beautiful website and they will come, unfortunately NO!
You can have the most fabulous website and a great message but no one can see it then you have wasted your time and money even if it was free. Getting your website up on the internet is only part of the story.
Yes the free sites offer lovely drag and drop designs however they are generally low on content and what about keywords, do you have too little or too many? You get what you pay for and the free website companies often lack the tools you need to get your website found.
A professional website designer will be able to give you a great design and advise you on creating a fabulous experience for your customers where they can actually find you in this huge digital maze of the internet.
Most free website providers don’t give you the opportunity to use your own domain, why, because they are building traffic to their own site.
Why is having your own domain important?
- Brand awareness
Most businesses work hard on their brand and getting people to recognise it and we are sure you are no different. Having your domain name register to match your business name is a natural continuation of your brand.
What kind of impression do you think your customers will get if you haven’t even spent the few dollars to buy your own domain name? Have you ever got an email from a big brand that didn’t use their own domain name?
Mobility, when you use your own domain name for your website you can move it. If you decide to change designers, hosting companies or platforms you will still have your domain name and all the traffic and Google resources you have built onto your domain. Even if you have to or decide to completely rebuild your website you will not be starting from scratch and won’t lose years of “Google Juice” – proof that Google should send traffic to your website.
Paying for a web designer means you are buying their experience, the design knowledge and their know how or what works and doesn’t on the internet today. Like all professions there are good designers and bad; expensive designers and cheap, do your homework and get a detailed quote of what is included. Some designers will only build the website and add to their website hosting, others will build you a complete website with search engine optimisation (How to get found on Google) tools and ongoing strategies you get your website found and onto page 1. When getting a quote be very clear on what your requirements are.
“Great web design without functionality is like a sports car with no engine.”
― Paul Cookson
Need help with your website?
Whether you have an existing website that is not working as you wish or in need of a totally new one give CATCO Enterprises a call on 9797 0889, we offer free quotes and lots of simple techniques you can use to improve your website’s visibility.