This a question that many people ask and basically it boils down to 3 things:
- There are more internet users than Facebook users.
You don’t own Facebook and you don’t have control over how your content is displayed and to a large extent to who, this means you could lose everything in a blink of an eye.
We all know how often Facebook makes changes. What if Facebook took away your page or locked you out of Facebook completely what would happen to all your likes and fans? All that hard work and probably money too!
Don’t limit your audience to only Facebook, because there are a lot of people who are not on Facebook
Why have a website?
Having your own website is a must because you own it and have control over the message you give your customers and potential clients.
“Must Have #1 – Website
You need a website. When I say “website” I mean a real website and not just a collection of landing pages where you put all of your offers.” Must Haves” to Build a Successful Online Business by Kim Garst
Your website is your 24/7 salesman allows people to find you, see what you have to offer and often decide in 3 seconds whether they want to find out more about your goods and services.
Why have a website:
What is the first thing you do when you are looking for something new, a new product, service or supplier?
You Google it!
Search is the number 1 reason why a website will always give you a better return for your dollar than Facebook. Getting your message to your potential customer can be difficult and your website can help you to be seen by many more people.
Have you ever seen a great article in your Facebook feed and then gone back to find it?
You knew what it was about but not who posted it?
Facebook is notoriously difficult to search if you don’t know exactly the brand name you are looking for.
Customers like consistency, they like to see the same branding across all areas of your marketing, from your website to your social media presence, to your products and services. Your website is the perfect place to have strong branding that your customers can recognise. Your website is the place that can contain all your marketing elements – an easy place to go to your different social platforms, watch a “How To Video”, get more information by joining your mailing list all in one place without being sent off all over the internet.
You have control over what you put on your website and where it is shown on your website and you are not at the mercy of a Facebook algorithm. You can choose the exact look and colours to how your website will look. If you have a blog and an email list, you can provide value to your customers to get them to come back to you time after time.
Should you have a Facebook Page?
A website and Facebook (Fan / Business) Page are 2 different things and can be used to complement each other. A website will help build your brand and provide a stable platform for you to educate, inform and offer your services to your customers.
A Facebook page can also add value to your customers and drive traffic to your website. Use a Facebook page as part of your marketing strategy, not as your whole marketing strategy.
By not having a website you are limiting your audience and your ability to serve your clients, as many people are not on Facebook and do not like it.
Have the best of both worlds, a Website and a Facebook Page.
If Facebook went away tomorrow, then you would lose everything, if you have put all your digital eggs in the Facebook basket. With a properly backed up website you can move it anywhere and no matter what happens with your current hosting, you would be protected.
Build a list of your customers and prospects and you can have the best of both worlds with your Facebook page driving traffic to your website where you can add an offer your products as well as add value, so they will keep coming back.
Why Pay For a Website When I Can Have a Facebook Page?
Control, searchability and security.
Want to know more, contact Cathy and the team at CATCO Enterprises.