No matter what size your business is, you need a professional website to ensure your customers can recognise your product and contact you efficiently. Websites provide an effective platform for many methods of communication, however there are some aspects you absolutely must include and others that you need to omit to ensure your website is noticeable and achieves its desired objectives.
Whether you have had your website professionally designed, created and hosted or are doing it yourself on a website builder platform, you need to ensure you’re following these tips to bring customers back, entice new customers in and give everyone an enjoyable and productive experience on your website.
The top design tips to make your small business website work for your business include:
- Clutter Free
- Google and Mobile Friendly
- Easily Located Contact Details
- Professional Branding and Images
- Relevant and Authentic Links and Content
1. Clutter Free
Think small business, think simple and unique. You want to stand out from the crowd, but you don’t want to bombard your prospective and current clients with ads, images, branding, products and in-your-face information. Don’t let your viewer feel overwhelmed or frustrated, keep your website design simple and exude the image of professionalism.
Make sure when they arrive at your website they know what you sell and how you can help them.
2. Google and Mobile Friendly
If your website is not Google friendly you won’t show up in Google search and no one will be able to find you. Your website needs to use SEO (search engine optimisation) best practices in the form of relevant content, clear keywords, current links and easy navigation to ensure it ranks high in Google searches. Ensuring your website is also mobile friendly is essential, because a vast majority of your potential online viewers will view you on a mobile device, it is also important because Google houses a mobile-first index; meaning those websites that are adapted for viewing on a mobile device are listed higher than those that are not.
3. Easily Located Contact Details
You can have the best-looking website in the market but it’s not worth a cent if your prospective and current clients cannot find how to locate or contact you. Ensure your phone number is on the top of every page plus you have a contact page that includes your basic contact details, such as phone number and email, on your home page.
4. Professional Branding and Images
Invest some time and money in professional branding. It is your logo, the symbol or picture that customers associate with you, so it needs to last and make an impression. Keep all fonts and colours uniform across all pages and ensure the images you use are your own or you have permission to use them. Purchase stock photos for generic use and brand your own images in an image editing app to establish ownership. Copyright infringements are expensive and just because it is on the internet doesn’t mean you can use it.
5. Relevant and Authentic Links and Content
As previously mentioned, relevant content plays a major a role in getting indexed by search engines (especially Google), and the presence of authentic links to other websites and internal links to your own work not only promotes ‘visiting’ between relevant sites, it can establish you as an expert in your field. Provide your viewers with as much information as possible to give them an informative and productive experience. A great user experience will also keep your visitors viewing your website longer which is also another Google search indicator.
Who Can Assist Me With my Small Business Website?
CATCO Enterprises has over 19 years’ experience in graphic and web design and are specialists in the field of building effective websites that work for your business. If your business marketing is not performing to the best of it’s ability, contact Cathy on 9797 0889 to discuss how some small changes can yield big results for your small business.