BWA had a very clear target market and we suggested a content first approach was the best way to proceed. The new website design is modern, clean, bold and on brand to compliments BWA’s vision to be the number one national collaborative community in Australia with a focus on women in business.
We firstly assessed the existing website to determine what functionality would be required for the new website. Then a strategy meeting was held with BWA National Directory Lyn Hawkins and Financial Director Donna Vincent to discuss the new features and requirement for the website. Photos were sourced from recent events and a branding style guide was created.
We custom designed mobile friendly, responsive website to showcase the collectives’ members and services that BWA offer.