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Are You Listening to Your Customers?

Listening to customersRobert was a clever businessman with many successes up his sleeve.

One day he took his work to the park and observed a cheerful woman selling balloon animals to the children playing by the playground. She did this for a few hours and then packed up her cart, picking out a romance novel and sitting on the bench across from Robert.

“You have a very popular stall,” Robert told the woman.

“Thank you,” she said. “It’s a wonderful job. I make just enough to buy my children a few treats at the end of each week.”

Robert frowned. “If you spent longer working at the park and less time reading, you would have even more money for your children.”

“Why would I do that?” she said. “I get to greet my children in the morning, go to the park and sell balloons for a few hours. Then I get to read a few chapters of my book in a lovely place and go home to welcome my children when they get back from school. We get to have snacks and play board games, and then we cook dinner together and have an early night.”

Robert was confused by the woman’s statement. Ideas for the woman’s business flooded him all at once and he said,
“I have multiple qualifications in business and you should be doing this;
If you work from 7am when the kids are coming to the park before school and during 3pm when they get out of school on weekdays, you will sell so many more balloons! And if you work from 7am to 8pm on weekends, you can get even more sales!
With that money you could buy a bigger balloon stall and hire other people to sell balloons in other parks!”

“Interesting,” the woman says. “And what is the point of this?”

“You will be a successful businesswoman!” Robert crows. “Think of all the money you could make!”

“And what will I do with that money?” she asked him.

“Well,” Robert said. “Once you have made enough you can retire comfortably and spend every day with your children, playing board games and cooking dinner together. You can go to the park and read, and you can stop selling balloons all the time.”

“But by the time I do all of this, my children will be all grown up,” the woman reasons.
“And besides, I can do all of that now, can’t I?”

A Successful Marketing Strategy is Tailored to the Audience You Need for Your Small Business.

Marketing strategyAre you listening to your customers?
Are you giving them what they need and listening to their pain points?

We have one mouth and two ears for a reason. When you don’t know your target audience and you don’t know how to communicate with them effectively, it can hurt your business. Listening and making sure that your marketing fits the people you are selling to is important for the growth of yourself and your business.

Create a Digital Marketing Strategy That Works with Cathy Smith at CATCO Enterprises.

CATCO Enterprises creates powerful and responsive marketing that will grow your business using sophisticated electronic media, commercial print and promotion. We use strategies that really work for you and your business and make sure that your marketing dollar makes you money.

Ready to get started and learn more about how to stop your business from being the best-kept secret on the block? Contact Cathy and have a chat.