Things To Never Do On Social Media

Social mediaAs much as some people do not like it, social media definitely has its place in the business world. Businesses are popping up everyday, run exclusively online and taking advantage of the huge audience available on social media platforms such as Facebook and Instagram, allowing people to make an income from home and connect to networks and groups within the same industry.

Social media can be a great way to bring customers to existing bricks and mortar businesses. No matter what your business is if you don’t have customers then you don’t have a business. Like it or not social media is here to stay and a fabulous way to reach your customers. If managed and worked correctly, social media can really benefit your business a lot more than it can harm it.

However, there are ways social media can cause problems for you, your clients and your reputation, and it usually all comes down to some simple rules about interaction with your online audience.

  • Don’t Respond to Trolls
  • Be Selective with Who You Reply To
  • Don’t Be THAT person

Don’t Respond to Trolls

CommentHave you heard the phrase “don’t feed the trolls”? This is valuable advice that will not only save you hours of personal turmoil and distress but also reinforce your credibility and professionalism on your social media platform. As tempting as it is to reply back to these keyboard warriors to justify yourself or defend your business, these exchanges can quickly turn hostile and aggressive, leaving a trail of abuse for everyone to see.

If however, a customer has a genuine complaint take it offline and handle it in the same way you would with a customer complaint. Remember to publically acknowledge this is what you have done – PMed you, so other people know who have seen and addressed the complaint.

Be Selective With Who You Reply To

You don’t have to reply to every single comment on your social media platform. By all means, thank people or customers for their service and reviews, but don’t encourage the negative or the time wasters, you will be attached to your device for hours. Find constructive comments, questions or enquiries you can answer directly that will inform more than one commenter with one answer.

If you have a lot of the same comments or complaints this may be a sign that you need to address this area of your business. It may be that you are not explaining something correctly or the product/service is not matching the customer’s expectation. A small tweak maybe all it is needed to turn an unhappy customer into a raving fan.

Don’t be THAT PersonBusinessman screaming via megaphone

If you can’t say something nice about someone, or their business, don’t say anything at all. Remeber you are on social media to add value to your customers and to a solve a problem with your product or service, not to push your political or other personal agenda ( keep that for your private social media if you really feel the need).

More and more businesses are learning the value of integrity and comradery in business over bad-mouthing, sledging and simply slandering other businesses in their industry. Nobody wants to work with someone who has no respect for others trying to do the exact same as they are in a competitive online world. Support your fellow business owners, refer on if you cannot help and recommend for the good of the customer.

Who Can Help Me With Social Media Strategy and Tips?

CATCO Enterprises have evolved through the online marketing industry for over 16 years and can effectively assist you in planning a social media plan to develop your following whilst keeping your sanity and integrity intact.

Call Cathy today on 9797 0889 to discuss all your social media requirements today.

Understanding Hashtags for Instagram

InstagramHashtags are king in the Instagram world.

Hashtags are one of the best ways to grow your Instagram following and build relationships with other businesses. Using the right combinations of hashtags can not only expose your business to a much larger and targeted audience, they attract more followers, increase your double taps and get your engagement shooting through the roof. With more and more clients and potential contracts depending on your social media footprint (ie. your number of followers and activity on social media platforms), it’s  becoming increasingly important to choose the right hashtags to get your product, service or personal brand out in the market you are targeting.

So how do you build your Instagram hashtag strategy?
And how do you know you’re doing it right?

Follow these guidelines for the most effective hashtag game plan to boost the reach of your social media campaigns.

  • Know Your Market Hashtags
  • Understanding Community and Branded Hashtags
  • Have A Hashtag System
  • Don’t Go Generic
  • Research Everybody

Know Your Markets Hashtags

HashtagHashtags help people who do or like the same things you do to find your posts. The hashtags help organise photos and video content, putting them into categories that help followers looking for things that interest them to discover your feed. You need to make them relevant.

There’s no point in including a bunch of vegan hashtags on a post about a recipe featuring beef mince and scrambled eggs, or a #fitspo series on a photo that laments the lazy life. Look at your photo or video content and think of every single word you could relate to it and to your target market. Ask yourself “what are they looking for?” and hashtag it! Post things that are relevant to your business and what your customers like.

Understanding Community and Branded Hashtags

Community hashtags bring together like-minded followers around a specific subject. They are a great way of joining a ‘group’ online and building followers. To find the best community-oriented hashtags for your account, see what your audience and favourite accounts are using, or enter your interest in the search function. Community hashtags are designed to increase the reach of your message.

Branded hashtags are usually inspired from your own personal branding and can be your business name, tagline, a name of a product or even just something that is highly recognisable as affiliated with your brand. They are designed to connect themes between you and your audience and can be beneficial in promoting a campaign.

Have A Hashtag System

Hashtag groupDo you have your hashtags organised relevant to your posts? Or are they simply a big clump of copy and paste words you attach to every post? The higher your reach and the more engagement you get, the less Instagram will ‘allow’ you to just post the same 30 hashtags every time. And yes, a post all  30 hashtags, EVERY TIME, so think about your hashtags ahead of time. The best strategy is to have several collections of hashtags to attach to different posts. For example, your post about kids cooking should not contain #grownupfood or #dogsofig, but there are hundreds of hashtags you can come up with to describe kids cooking. Save these collections on your phone in Notes or Memos (as you can only use Instagram from a mobile device) and mix up your hashtags for each post.  Save multiple groups of hashtags.

Don’t Go Generic

Whilst easy words like #love or #yum are undeniably the most popular on Instagram, you don’t want to use more than 5 in your hashtag collection. They may get you a few likes but they aren’t great for growth. It’s best to use audience specific tags with strong engagement and community following behind them. Find out what your audience, competitors and industry leaders are using and include them as well as being creative and a little fun with new, niche hashtags of your own.

Research Everybody

ResearchDo your research, stalk everybody’s account and make notes. Have a look at your target audience and find the ones that fit your content. Check out your competitors and see which hashtags are getting them the results you want. Whilst it’s not professional to simply copy a competitor’s hashtag collection, it also shows you have no imagination or creativity yourself, so just pick up a few and spice them up to fit your own brand. And don’t forget the social influencers! These people do exceptionally well on Instagram for whatever reason in their own industry. Learn from the best in your industry and have a good look around their well-established following.

Who Can Help Me With My Instagram Hashtags?

With all the confusion surrounding Instagram ever-changing algorithms and strategies to get ‘trending posts’ and ‘niche hashtags’, you can be forgiven for thinking it’s all too hard. Cathy Smith can not only assist you with your socials media platforms and followings, she is a qualified web and graphic designer with over 16 years’ experience in the industry. Call the team at CATCO Enterprises today on 08 9797 0889

Why Social Media Could Actually Be Hurting Your Business?

Social Networking SitesWe all know the hype surrounding social media and the benefits it can have for your small, or large, business. The beauty of social platforms is that you can reach a large audience organically (for free) in your own style and with complete creative control, however the world of Facebook, Instagram and other various sites is rapidly changing to be significantly more complicated and challenging for the everyday user.

Social media managers and strategists are popping up everywhere to assist business owners who lack time and the understanding of complex algorithms to effectively reach their target audience; boasting cost effective services for a side of your business that can be time consuming and ineffective if you get it wrong.

The larger your online presence, the more work you have to put into it to keep it running smoothly and maintain, and increase, your followers. And whilst this can establish your business and increase profitability, there are some ways Social Media can harm your business if you don’t get it right:Not working

  1. Time Suck
  2. Wrong Message
  3. Dealing with Negative Comments Badly
  4. Detrimental If You Don’t Know How
  5. Scheduling Is Not Always Your Friend

1. Time suck

Social Media strategy takes time, lots of time. To understand your audience and the best way to run your social platform for maximum engagement and reach, you need to invest a significant amount of time in establishing your social media following. Not to mention the amount of time everyone spends procrastinating on social media, getting distracted by personal accounts or entertaining content that has nothing to do with your business. Experts suggest turning off notifications whilst working and checking accounts every 45-60 minutes for customer feedback and correspondence. Save the personal scrolling for breaks and out of hours and get yourself along to a social media strategy workshop to learn some time-saving techniques for your business accounts.

Wrong message2. Wrong Message

Just like a text message on a mobile phone, a post comment or visual can be taken the wrong way by your customers and followers. Be very clear in your message and ask yourself if there are any underlying connotations or suggestions when you post a comment or upload a meme or quote to your page.

A good rule of thumb is if you wouldn’t shout it at the top of your voice in a crowded place – then don’t put it on social media.

3. Dealing with Negative Comments Badly

In the past, if your customers complained or had negative feedback, you

  1. Never heard about it however all their friends did
  2. You had the opportunity to deal with this discreetly and rectify the situation efficiently without bad publicity

Not anymore!

A negative comment or complaint on your social media platform can be seen by all your followers, both existing and potential, and need to be addressed just as quickly to demonstrate your customer service skills and desire for consumer satisfaction.

CommentSome may argue that getting your name mentioned is better than being ignored, but bad service or experiences are not the way you want your business to be portrayed, or remembered.

Bad feedback can also be a blessing in disguise, it can identify a problem or perceived problem that can then be resolved and fixed.

4. Social Media can be Detrimental If You Don’t Know How!

Not quite savvy on Instagram algorithms or Facebook rules for promoting your product? Don’t know hashtags work or how to reply to comments or re-tweet? Social media is not about plonking your images or products on your page and watching the customers roll in; you have to understand the processes and what works best or things can start going south very quickly. Bad pictures will not portray your product in a favourable light, incorrect tagging and hashtags will mean your posts are lost in the sea of social media posts. There are thousands of businesses out there all competing for the top spot, you need to know what you are doing before your socials start working against you, rather than for you.

5. Scheduling Is Not Always Your Friend

SchedulingYou know what you are doing with regulations and algorithms, you know what your target audience wants and how to get it to them in the most appealing and effective manner. You sit down one weekend and schedule all your posts for the next 10 weeks, rejoicing that your socials will run themselves now. The trap of scheduling that far in advance and not keeping an eye on your posts is one many fall into, with even the biggest of companies forgetting their upcoming posts and not editing them to suit the changing business world or to reflect current events.

Scheduling gone wrong

One example is The National Rifle Association of America tweeting “Good Morning Shooters! Happy Friday!” on the morning after a mass shooting in a crowded theatre.  – Whoops!

By all means schedule but keep an eye on your upcoming posts and edit when necessary.

Whilst social media is one of the best ways to spread brand awareness and engage with your customers, it can be extremely counter-productive if you don’t know how to manage it properly.

Need Help With Your Social?

The team at CATCO Enterprises can create an effective social media schedule for your business and can assist you in maintaining your social media accountants.

Want to know more? Call Cathy on 9797 0889 and get your social media working for your business today.

What Is an SSL Certificate? Do I Really Need One?

SSL certificateAn SSL (Secure Sockets Layer) certificate is a digital standard of security technology that is an integral part of any website. It authenticates the identity of a website and encrypts (scrambles) information sent to the server using SSL technology. This scrambled message can then only be put into readable format by a proper decryption key.

What Is an SSL Certificate?

SSL certificates establish an online entity’s credentials for doing business on the internet and is used to secure credit card transactions, data transfer, logins and securing browsing of social media sites. It protects your client’s credit card information and can shield you from potential interception of private client and personal information, malware and other sites injecting advertisements into your resources.

The SSL certificate contains:

  • The certificate holders name
  • The certificate’s serial number and expiration date
  • A copy of the certificate holder’s public key
  • The digital signature of the certificate-issuing authority

You can obtain an SSL certificate in a 3 of ways.Cyber security

  1. It may come with your hosting package
  2. You can buy it through your website company
  3. You can purchase from a 3rd party supplier.

If you have got hosting already, you can obtain your SSL through your hosting company but will have to renew it and pay additional fees, however you will need to assess the level of security you require. Many of these SSL certificates are not strong enough for full e-commerce sites. If you plan on having a full e-commerce shopping component of your website, you will need to upgrade to a higher security level SSL. Your website developer can assist with this.

How can I tell if I already have an SSL certificate?

Take a look at the URL of your website. HTTPS at the start of your website address means you’ve already got one, HTTP means you don’t.

Do I really need a SSL Certificate?

Yes, ALL websites need an SSL Certificate, especially if you are:

  • Are you selling something?
  • Are you collecting credit card details in any way?
  • Internet securityDo you have a buy, donate or purchase button on your website?

What if I don’t have an SSL Certificate

Chrome and other browsers will mark your website with a warning and label it as not secure, which will be viewed unfavourably by your protentional visitors and negatively affect your search rankings.

Who Can Help Me Get an SSL Certificate Suitable For My Website?

As with all aspects related to a professional website, your website developer can assist you with your SSL requirements.
Cathy Smith and the team at CATCO Enterprises are specialists when it comes to maximising the potential of your website and maintaining it’s reliability and integrity.

Call Cathy today on 9797 0889 to discuss all your website needs.

Why traditional business networking doesn’t work.

Is it still relevant with all the emphasis on social media?Raised Hands
What does networking really mean?

Old style networking was to go a function, work the room, hand out as many business cards as you could, get as many cards as you can and follow up the next day. Right?

Hard work, horrible, not fun and guess what, it doesn’t work.

We need to go back to what networking should be and used to be!

Service, real service, not just what is in it for me.

Having a relationship with your customer.

The suppliers of the day knew:relationship

  • your name,
  • your partner’s name
  • your children’s names, their ages
  • your hobbies
  • your likes
  • what you bought last and when it was;

They were your local “business owner” and they cared. Grocery shop, hardware store, shoe shop etc.

The clock turns and even in this digital age, we want to feel wanted!

Listening
The example above was probably late 50’s / early 60’s but it is still as relevant today! In our really impersonal world, service has once again become king. Real personalised service, not just going through the motions, you have to really care, if you don’t have the passion for what you are doing, move on!
Networking today is about who we are and what we do.

4 tips on networking that works.

  1. Listen
  2. Don’t work the room
  3. Make it about them NOT you!
  4. Build relationships

1. Listen

Business Cards - Don't work the room
Listen to what people have to say. NO, Stop and really listen!

Not just wait for your turn to speak and tell them your story.

You will be amazed at what you will learn and possibly how you can help if you just take the time to listen.

2. Don’t work the room

Quality, not quantity.

3. Make it about them NOT You!

Be a giver, not a taker.

The cost of a gift and a loan is the same but a gift has “less stress attached”.

Don’t look at what is in it for me, add value to with your services and help people; before long you will be the “go to” person
for “paying customers” of your particular service.

Everyone feels good when they think they have got more than they paid for. No-one what’s to be ripped off or feel like they are a mug!

4. Build relationships

Together
Get to know businesses and the services they offer so when you need to refer someone you are confident that the business in question can deliver and deliver well.

By helping people not just “Networking” you will build solid business relationships that will help you both for years to come. Networking, especially business networking is still relevant today and a critical part of business today, you just have to use the right technique to make it work for everyone.

Need help building your relationship with your customers?

At CATCO Enterprises we have lots of ideas how to continue your business relationships long after leaving the function. Give Cathy and the team a call at CATCO Enterprises on 9797 0889, we offer free quotes and lots of simple techniques to help you stay top of mind.

Top Search Engine Marketing Mistakes to Avoid

Search for WebsiteSearch Engine Marketing is the increasing of a website’s visibility in search engine result pages (SERPs). It can be divided into 2 groups;

  • paid
  • organic (free)

Both paid and organic searches have their place and are important to drive traffic to your website, however the most common form of trusted search results is organic. The art of increasing search results both paid and organic is known as Search Engine Optimisation (SEO).

In recent years there has been a 72% increase in business and advertiser’s expenditure on Search Engine Marketing (SEM), with most jumping onto the tech-savvy train and capitalising on the enormous number of daily searches via computer, laptop, iPads /tablets and smartphone to promote their business.

Sadly, 1000’s of businesses and advertisers are still unaware of how to place adverts in the right place at the right time to maximise their organic reach and take advantage of the free opportunity.

mistakeThe top SEM mistakes to avoid include:

  • Non-Mobile Friendly Landing Pages
  • Negative Keywords
  • Themes and Pages Not Matching
  • Unfriendly Page Navigation

Non-Mobile Friendly Landing Pages

The majority of searches are now carried out on smart phones and tablets, so your landing page or your home page needs to be mobile friendly.

Pages that don’t resize and are ‘too big’ or simply unsuitable for the phone/tablet screen will not only discourage viewers from viewing your site but they will probably enjoy your prospect to head over to your competitor. This type of pages will cause your customers to exit and return to the search results to visit another relevant page, something Google will recognise and push your page further down in the search results. Google also imposes penalties for sites that are not mobile user friendly so make this a priority when setting up your website.

KeywordsNegative Keywords

Negative keywords are words you don’t want to pay for when you are running adwords campaigns. They are words that are very generic and don’t describe your services so your ad budget will be gobbled up with little or no result.

For example, “best carpenter” would be a negative keyword if there was a company called “John Best Carpentry” in your town.

Use a tool such as Google Keyword Planner to reduce your use of negative keywords; they are more common than you think and will lead to your ad not being shown in searches for a number of reasons. When you add a negative keyword to your ad campaign or group, the likelihood of your site being listed in a search containing that word is minimal.

Themes and Pages Not Matching

Your potential customer doesn’t like surprises. If your ad is a fluffy dog and they come to your landing page and it is stark and clinic your customer will bounce straight back out again because it wasn’t what they expected. Sounds simple, but you’d be surprised how many landing pages do not match their adverts. Your links need to correlate with your advertised product or service and all your content needs to be relevant to avoid frustrating potential customers and followers.

webdesignUnfriendly Page Navigation

We have all had those search results that don’t match our search question in anyway. There is nothing more frustrating than not being able to find what you are looking for on a website. Ensure you have a search function or have an easily navigated content database for your viewers to find what they are looking for quickly. Otherwise your traffic flicks back to the search results and Google algorithms take this as your site being irrelevant and unsuitable for the search, driving you down the search page and your website traffic will go in someone else’s direction.

Top Search Engine Marketing Mistakes to Avoid

Need help?

Maximising reach, engagement and traffic to your website can be tricky to master and making the most of organic search engine marketing strategies is sometimes best left to the experts.

Cathy and the team at CATCO Enterprises can assist with Search Engine Optimization advice and implementation. At CATCO Enterprises our emphasis is on quality, relevant website content and effective marketing strategies for your business. Call Cathy on 9797 0889 today.

3 Reasons Why Having A Professional Website Designer Is Worth Paying For.

Websites can be a 24 hour a day, 7 days a week unpaid salesman for your business.

“Google it” has become a phrase for go to the internet and find out. We all know the power of search and you probably use it personally multiple times a day but why should we pay for a website when there are many free options?

3 Reasons why having a professional website designer is worth paying for.

Yes you should pay. Free is great, however there is a time and a place for free, like most things and web design is not one of them, here is why

  1. Visibility
  2. Domain Name
  3. Experience

Visibility

Build it and they will come!

Hollywood has a lot to answer for . . .

Build a beautiful website and they will come, unfortunately NO!

You can have the most fabulous website and a great message but no one can see it then you have wasted your time and money even if it was free. Getting your website up on the internet is only part of the story.

Yes the free sites offer lovely drag and drop designs however they are generally low on content and what about keywords, do you have too little or too many? You get what you pay for and the free website companies often lack the tools you need to get your website found.

A professional website designer will be able to give you a great design and advise you on creating a fabulous experience for your customers where they can actually find you in this huge digital maze of the internet.

Domain Name

Most free website providers don’t give you the opportunity to use your own domain, why, because they are building traffic to their own site.

Why is having your own domain important?

  • Brand awareness
  • Impression
  • Mobility
  • Traffic

Most businesses work hard on their brand and getting people to recognise it and we are sure you are no different. Having your domain name register to match your business name is a natural continuation of your brand.

What kind of impression do you think your customers will get if you haven’t even spent the few dollars to buy your own domain name? Have you ever got an email from a big brand that didn’t use their own domain name?

Mobility, when you use your own domain name for your website you can move it. If you decide to change designers, hosting companies or platforms you will still have your domain name and all the traffic and Google resources you have built onto your domain. Even if you have to or decide to completely rebuild your website you will not be starting from scratch and won’t lose years of “Google Juice” – proof that Google should send traffic to your website.

Experience

Paying for a web designer means you are buying their experience, the design knowledge and their know how or what works and doesn’t on the internet today. Like all professions there are good designers and bad; expensive designers and cheap, do your homework and get a detailed quote of what is included. Some designers will only build the website and add to their website hosting, others will build you a complete website with search engine optimisation (How to get found on Google) tools and ongoing strategies you get your website found and onto page 1. When getting a quote be very clear on what your requirements are.

“Great web design without functionality is like a sports car with no engine.”
― Paul Cookson

Need help with your website?

Whether you have an existing website that is not working as you wish or in need of a totally new one give CATCO Enterprises a call on  9797 0889, we offer free quotes and lots of simple techniques you can use to improve your website’s visibility.

5 things to make you more productive in your business

  1. To Do ListTo do list
  2. Turn your emails off (notification)
  3. Drink more water
  4. Stop checking Facebook
  5. Do a time log

By doing these 5 things you might be amazed at how much time you can gain in your day, let’s go through each one:

To do list

Write a To Do List and stick to it.

Depending on whether you are a morning person or a night owl; you can either do it at the end of each day/shift or first thing when you start work. When you do your To Do List is not important.

What is important is that you do it. Write down everything that you need to do for the day in priority order and then work through your list.

It sounds simple but if you do what needs to be done first  – FIRST, highest priority, you will be less stressed as you are not leaving everything to the last minute and rushing.

To take you to do list one step further you can plan out your week/month and maybe even year. Do you have things that have to happen regularly start there.

By having a “to do list” and sticking to it you will be more productive because you won’t spend the first 10 minutes thinking about what do you have to do or just picking the fun jobs and then being rushed to finish the “have to do” jobs at the end of the day.

Turn off your email notifications

How much time do you spend checking your emails a day? There is no such thing as an email emergency. If someone needs to get hold of you urgently, they are unlikely to email you.

On average, people spend up to 20 time a day checking their emails. Then they feel obligated action whatever they see; distracting them from the task they should be doing. Or worse still see it, do nothing and then forget the email completely and never action anything.

When an email comes in you have to check it? Turn off your email notifications.

To come back and deal with the email is not only wasting your time but keeping you from other tasks. Are you forgetting or not acting on emails you have looked at earlier?

Schedule a couple of time a day to check your emails, action them at that time. Add bigger tasks do your to do list and then go back to the tasks you need to do for your day. Turn your email notifications off and stop being distracted by the constant ping when an email comes in.

Drink more water

A hydrated brain will work far better for you. Humans are made up of 60 % water and we lose on average 3- 4 litres throughout the day. This water needs to be replaced for you to function at your best. Most Australian don’t drink enough water.

Stop checking Facebook

One of the biggest time drains is Facebook.

“I will just have a quick look to see what is happening.”

Sound familiar? Then ½ – 1 hour has gone and you can’t even remember that you wanted to check in the first place. Check Facebook outside of work hours and set a timer if need be. Like emails, turn off your notification and set aside a time to look at Facebook.

Do a time log.

Download a time log, here is one you can use. Be honest and type in everything you have done for that hour.

20 minutes call to X

Refilled my water bottle

Checked emails

Started a task for ABC client

Even if you only do it for a few days you might be surprised at where your time leakages are.

5 things to make you more productive in your business

If you track it, you can measure it! You might be amazed at how much time you can add to your day!

CATCO Enterprises can give you lots of tips on business, social media, graphic design, website and commercial printing: give Cathy and the team a call on 08 9797 0889.

Why Pay For a Website When I Can Have a Facebook Page?

Website verse Facebook PageThis a question that many people ask and basically it boils down to  3 things:

  1. Control
  2. Ownership
  3. There are more internet users than Facebook users.

You don’t own Facebook and you don’t have control over how your content is displayed and to a large extent to who, this means you could lose everything in a blink of an eye.

We all know how often Facebook makes changes. What if Facebook took away your page or locked you out of Facebook completely what would happen to all your likes and fans? All that hard work and probably money too!

Don’t limit your audience to only Facebook, because there are a lot of people who are not on Facebook

Why have a website?Why have a website - Search - be found by Google

Having your own website is a must because you own it and have control over the message you give your customers and potential clients.

“Must Have #1 – Website

You need a website. When I say “website” I mean a real website and not just a collection of landing pages where you put all of your offers.” Must Haves” to Build a Successful Online Business by Kim Garst

Your website is your 24/7 salesman allows people to find you, see what you have to offer and often decide in 3 seconds whether they want to find out more about your goods and services.

Why have a website:Why have a website - Search - be found by Google

  1. Searchability
  2. Branding
  3. Control

What is the first thing you do when you are looking for something new, a new product, service or supplier?

You Google it!

  1. Search

Search is the number 1 reason why a website will always give you a better return for your dollar than Facebook. Getting your message to your potential customer can be difficult and your website can help you to be seen by many more people.

Have you ever seen a great article in your Facebook feed and then gone back to find it?

You knew what it was about but not who posted it?

Facebook is notoriously difficult to search if you don’t know exactly the brand name you are looking for.

  1. BrandingRian's Window Treatments - Great Branding

Customers like consistency, they like to see the same branding across all areas of your marketing, from your website to your social media presence, to your products and services. Your website is the perfect place to have strong branding that your customers can recognise. Your website is the place that can contain all your marketing elements – an easy place to go to your different social platforms, watch a “How To Video”, get more information by joining your mailing list all in one place without being sent off all over the internet.

  1. Control

You have control over what you put on your website and where it is shown on your website and you are not at the mercy of a Facebook algorithm. You can choose the exact look and colours to how your website will look. If you have a blog and an email list, you can provide value to your customers to get them to come back to you time after time.

Should you have a Facebook Page?Facebook

Yes.

A website and Facebook (Fan / Business) Page are 2 different things and can be used to complement each other. A website will help build your brand and provide a stable platform for you to educate, inform and offer your services to your customers.

A Facebook page can also add value to your customers and drive traffic to your website. Use a Facebook page as part of your marketing strategy, not as your whole marketing strategy.

By not having a website you are limiting your audience and your ability to serve your clients, as many people are not on Facebook and do not like it.

Have the best of both worlds, a Website and a Facebook Page.

If Facebook went away tomorrow, then you would lose everything, if you have put all your digital eggs in the Facebook basket. With a properly backed up website you can move it anywhere and no matter what happens with your current hosting, you would be protected.

Build a list of your customers and prospects and you can have the best of both worlds with your Facebook page driving traffic to your website where you can add an offer your products as well as add value, so they will keep coming back.

Why Pay For a Website When I Can Have a Facebook Page?

Control, searchability and security.

Want to know more, contact Cathy and the team at CATCO Enterprises.

3 Reason Why Facebook is NOT Working for you!

CATCO finds you solutionsLove or hate Facebook, it is undeniably one of the biggest game changer for a lot of business in the last 5 years.

Did you know there are 1.18 billion active daily users on Facebook? And 84.9% of our daily active users are outside the US and Canada 1

Most business would love a piece of that pie!
Wouldn’t you?

Facebook doesn’t work!

  • It’s only for big business!
  • It only works if you spend a lot of money!

You hear these type of comments all the time from small business owners and you have probably said them yourself . . . . right?

So why isn’t Facebook working for you?

Let’s look at 3 reasons why Facebook isn’t working for you:

  1. Posting at the wrong time
  2. Wrong content
  3. Not consistent

When do you post?

The time you post can make a huge difference. When are your fans, customers, potential customers online? Do you know?

The best time to post is when your customers are online and looking for products and services (Simple hey!)

You might be surprised to know that it is often early in the morning about 6am or in the evenings after 8pm. Each audience and industry are different, so you need to check your Facebook business page insights tab to find out when your fans are looking at your page.

What do you post?

No doubt you have heard that funny cat videos or photos get the most engagement on Facebook, followed by a dog and then children. If you are running a cattery, pet store or writing children’s stories that are probably relevant for you to post.

For the rest of us, that is not going to work very well. Yes, your customers will get a laugh but they won’t remember where it came from or anything about your business.

Post content that is relevant to your business and adds value to your customers.

How often you post?

You have 10 minutes free time, so you think you will do a few Facebook posts. Sound familiar?

So you post 5 things all at once, great content, adding value for your customers. The only problem is you haven’t been on facebook for weeks and you won’t be posting again for weeks to come.

Guess what!

Your customers are unlikely to see your posts because Facebook doesn’t think they want to see your posts as you rarely post.

It is far better to post 1 post every day for 5 days than 5 posts on one day.

Is Facebook even worth bothering with?

As the organic (free) reach of Facebook continues to drop, what you post and when you post is becoming more and more important. So you might be asking, is Facebook still worth bothering with? In a word, Yes!

There are many strategies to use Facebook to your advantage and really buck the trends. Stay tuned for more information in upcoming articles.

Can’t wait! Need help with your facebook marketing campaign then give CATCO Enterprises a call on 9797 0889.

1  September 2016  Facebook Newsroom

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