Why Pay For a Website When I Can Have a Facebook Page?

Website verse Facebook PageThis a question that many people ask and basically it boils down to  3 things:

  1. Control
  2. Ownership
  3. There are more internet users than Facebook users.

You don’t own Facebook and you don’t have control over how your content is displayed and to a large extent to who, this means you could lose everything in a blink of an eye.

We all know how often Facebook makes changes. What if Facebook took away your page or locked you out of Facebook completely what would happen to all your likes and fans? All that hard work and probably money too!

Don’t limit your audience to only Facebook, because there are a lot of people who are not on Facebook

Why have a website?Why have a website - Search - be found by Google

Having your own website is a must because you own it and have control over the message you give your customers and potential clients.

“Must Have #1 – Website

You need a website. When I say “website” I mean a real website and not just a collection of landing pages where you put all of your offers.” Must Haves” to Build a Successful Online Business by Kim Garst

Your website is your 24/7 salesman allows people to find you, see what you have to offer and often decide in 3 seconds whether they want to find out more about your goods and services.

Why have a website:Why have a website - Search - be found by Google

  1. Searchability
  2. Branding
  3. Control

What is the first thing you do when you are looking for something new, a new product, service or supplier?

You Google it!

  1. Search

Search is the number 1 reason why a website will always give you a better return for your dollar than Facebook. Getting your message to your potential customer can be difficult and your website can help you to be seen by many more people.

Have you ever seen a great article in your Facebook feed and then gone back to find it?

You knew what it was about but not who posted it?

Facebook is notoriously difficult to search if you don’t know exactly the brand name you are looking for.

  1. BrandingRian's Window Treatments - Great Branding

Customers like consistency, they like to see the same branding across all areas of your marketing, from your website to your social media presence, to your products and services. Your website is the perfect place to have strong branding that your customers can recognise. Your website is the place that can contain all your marketing elements – an easy place to go to your different social platforms, watch a “How To Video”, get more information by joining your mailing list all in one place without being sent off all over the internet.

  1. Control

You have control over what you put on your website and where it is shown on your website and you are not at the mercy of a Facebook algorithm. You can choose the exact look and colours to how your website will look. If you have a blog and an email list, you can provide value to your customers to get them to come back to you time after time.

Should you have a Facebook Page?Facebook

Yes.

A website and Facebook (Fan / Business) Page are 2 different things and can be used to complement each other. A website will help build your brand and provide a stable platform for you to educate, inform and offer your services to your customers.

A Facebook page can also add value to your customers and drive traffic to your website. Use a Facebook page as part of your marketing strategy, not as your whole marketing strategy.

By not having a website you are limiting your audience and your ability to serve your clients, as many people are not on Facebook and do not like it.

Have the best of both worlds, a Website and a Facebook Page.

If Facebook went away tomorrow, then you would lose everything, if you have put all your digital eggs in the Facebook basket. With a properly backed up website you can move it anywhere and no matter what happens with your current hosting, you would be protected.

Build a list of your customers and prospects and you can have the best of both worlds with your Facebook page driving traffic to your website where you can add an offer your products as well as add value, so they will keep coming back.

Why Pay For a Website When I Can Have a Facebook Page?

Control, searchability and security.

Want to know more, contact Cathy and the team at CATCO Enterprises.

3 Reason Why Facebook is NOT Working for you!

CATCO finds you solutionsLove or hate Facebook, it is undeniably one of the biggest game changer for a lot of business in the last 5 years.

Did you know there are 1.18 billion active daily users on Facebook? And 84.9% of our daily active users are outside the US and Canada 1

Most business would love a piece of that pie!
Wouldn’t you?

Facebook doesn’t work!

  • It’s only for big business!
  • It only works if you spend a lot of money!

You hear these type of comments all the time from small business owners and you have probably said them yourself . . . . right?

So why isn’t Facebook working for you?

Let’s look at 3 reasons why Facebook isn’t working for you:

  1. Posting at the wrong time
  2. Wrong content
  3. Not consistent

When do you post?

The time you post can make a huge difference. When are your fans, customers, potential customers online? Do you know?

The best time to post is when your customers are online and looking for products and services (Simple hey!)

You might be surprised to know that it is often early in the morning about 6am or in the evenings after 8pm. Each audience and industry are different, so you need to check your Facebook business page insights tab to find out when your fans are looking at your page.

What do you post?

No doubt you have heard that funny cat videos or photos get the most engagement on Facebook, followed by a dog and then children. If you are running a cattery, pet store or writing children’s stories that are probably relevant for you to post.

For the rest of us, that is not going to work very well. Yes, your customers will get a laugh but they won’t remember where it came from or anything about your business.

Post content that is relevant to your business and adds value to your customers.

How often you post?

You have 10 minutes free time, so you think you will do a few Facebook posts. Sound familiar?

So you post 5 things all at once, great content, adding value for your customers. The only problem is you haven’t been on facebook for weeks and you won’t be posting again for weeks to come.

Guess what!

Your customers are unlikely to see your posts because Facebook doesn’t think they want to see your posts as you rarely post.

It is far better to post 1 post every day for 5 days than 5 posts on one day.

Is Facebook even worth bothering with?

As the organic (free) reach of Facebook continues to drop, what you post and when you post is becoming more and more important. So you might be asking, is Facebook still worth bothering with? In a word, Yes!

There are many strategies to use Facebook to your advantage and really buck the trends. Stay tuned for more information in upcoming articles.

Can’t wait! Need help with your facebook marketing campaign then give CATCO Enterprises a call on 9797 0889.

1  September 2016  Facebook Newsroom

Why are business cards important for your business?

In the digital fast paced world we live you might think that the humble business card is not important anymore.

Well, you would be wrong!

“Business cards are the most valuable networking tool. If you don’t have a business card – get one”1

5 advantages of having professional business cards.Business cards are an amazing networking tool

  1. Great first impression
  2. Fast – correct details
  3. Tactile
  4. Write a note on your business card
  5. Convey a message

Great first impression

Business cards can set the standard for your business within a split second. Quality professional business cards show the recipients that you value their  business.

If you give them, a thin dog-eared version what sort of message are you communicating about how you do business? If you scrimp on such a cheap but important marketing tool, what is the rest of your business going to be like?

Fast – correct details

Handing over you business card is quick, no need to fumble with the contact setting on your phone and you can be sure that the other person has all your details and they are correct.

How often have you had to follow up because you didn’t get an expected email only to find they had your email address wrong?

Tactile

From the very beginning, humans have always been tactile; we crave touch. Ever noticed how someone feels your business card when you give it to them, then run their fingers over it, flip it, play with it. You can’t do that will with a digital contact and guess which one gets forgotten first.

Write a note your business cardBusiness cards are an amazing networking tool

Business cards can double as an appointment card or a sorry I missed you card, a remember this card, a referral card or just a quick note. Business cards have a huge amount of uses.

Convey a message

By adding your services on your business cards, your customers and prospects can see the other areas in business that you can help them with.

You might be speaking about one area of your business and the customer doesn’t realise you do other services to until they read your card. For instance, we are talking about business cards , did you know CATCO Enterprises also do email marketing and build brilliant websites?

Why are business cards important for your business?

The bottom line is business cards are important for your business because you control the message that you give out. Whether it is to a prospect, customer or for a referral;  your business card gives the message you want to convey.

Such a small, inexpensive piece of your marketing can make a huge difference to people because of that fact that we all “Judge a book by its cover “ and first impressions count.

Not happy with the message you business card conveys?

If you need a revamp or more business cards, give CATCO Enterprises a call on 9797 0889.

1   Robyn Henderson Networking for Success

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