3 Reason Why Facebook is NOT Working for you!

CATCO finds you solutionsLove or hate Facebook, it is undeniably one of the biggest game changer for a lot of business in the last 5 years.

Did you know there are 1.18 billion active daily users on Facebook? And 84.9% of our daily active users are outside the US and Canada 1

Most business would love a piece of that pie!
Wouldn’t you?

Facebook doesn’t work!

  • It’s only for big business!
  • It only works if you spend a lot of money!

You hear these type of comments all the time from small business owners and you have probably said them yourself . . . . right?

So why isn’t Facebook working for you?

Let’s look at 3 reasons why Facebook isn’t working for you:

  1. Posting at the wrong time
  2. Wrong content
  3. Not consistent

When do you post?

The time you post can make a huge difference. When are your fans, customers, potential customers online? Do you know?

The best time to post is when your customers are online and looking for products and services (Simple hey!)

You might be surprised to know that it is often early in the morning about 6am or in the evenings after 8pm. Each audience and industry are different, so you need to check your Facebook business page insights tab to find out when your fans are looking at your page.

What do you post?

No doubt you have heard that funny cat videos or photos get the most engagement on Facebook, followed by a dog and then children. If you are running a cattery, pet store or writing children’s stories that are probably relevant for you to post.

For the rest of us, that is not going to work very well. Yes, your customers will get a laugh but they won’t remember where it came from or anything about your business.

Post content that is relevant to your business and adds value to your customers.

How often you post?

You have 10 minutes free time, so you think you will do a few Facebook posts. Sound familiar?

So you post 5 things all at once, great content, adding value for your customers. The only problem is you haven’t been on facebook for weeks and you won’t be posting again for weeks to come.

Guess what!

Your customers are unlikely to see your posts because Facebook doesn’t think they want to see your posts as you rarely post.

It is far better to post 1 post every day for 5 days than 5 posts on one day.

Is Facebook even worth bothering with?

As the organic (free) reach of Facebook continues to drop, what you post and when you post is becoming more and more important. So you might be asking, is Facebook still worth bothering with? In a word, Yes!

There are many strategies to use Facebook to your advantage and really buck the trends. Stay tuned for more information in upcoming articles.

Can’t wait! Need help with your facebook marketing campaign then give CATCO Enterprises a call on 9797 0889.

1  September 2016  Facebook Newsroom

Why are business cards important for your business?

In the digital fast paced world we live you might think that the humble business card is not important anymore.

Well, you would be wrong!

“Business cards are the most valuable networking tool. If you don’t have a business card – get one”1

5 advantages of having professional business cards.Business cards are an amazing networking tool

  1. Great first impression
  2. Fast – correct details
  3. Tactile
  4. Write a note on your business card
  5. Convey a message

Great first impression

Business cards can set the standard for your business within a split second. Quality professional business cards show the recipients that you value their  business.

If you give them, a thin dog-eared version what sort of message are you communicating about how you do business? If you scrimp on such a cheap but important marketing tool, what is the rest of your business going to be like?

Fast – correct details

Handing over you business card is quick, no need to fumble with the contact setting on your phone and you can be sure that the other person has all your details and they are correct.

How often have you had to follow up because you didn’t get an expected email only to find they had your email address wrong?

Tactile

From the very beginning, humans have always been tactile; we crave touch. Ever noticed how someone feels your business card when you give it to them, then run their fingers over it, flip it, play with it. You can’t do that will with a digital contact and guess which one gets forgotten first.

Write a note your business cardBusiness cards are an amazing networking tool

Business cards can double as an appointment card or a sorry I missed you card, a remember this card, a referral card or just a quick note. Business cards have a huge amount of uses.

Convey a message

By adding your services on your business cards, your customers and prospects can see the other areas in business that you can help them with.

You might be speaking about one area of your business and the customer doesn’t realise you do other services to until they read your card. For instance, we are talking about business cards , did you know CATCO Enterprises also do email marketing and build brilliant websites?

Why are business cards important for your business?

The bottom line is business cards are important for your business because you control the message that you give out. Whether it is to a prospect, customer or for a referral;  your business card gives the message you want to convey.

Such a small, inexpensive piece of your marketing can make a huge difference to people because of that fact that we all “Judge a book by its cover “ and first impressions count.

Not happy with the message you business card conveys?

If you need a revamp or more business cards, give CATCO Enterprises a call on 9797 0889.

1   Robyn Henderson Networking for Success

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