The Client:
Business Women Australia
Business Women Australia is a national collective of women who are passionate about business success and personal growth. We are generous in sharing knowledge and support, helping each other achieve goals and dreams.
The Journey
Business Women Australia (BWA) had a website had was a collection of different developers and designers ideas of what the collective needed.
Having had multiple people working on the website over many years meant that problems were arising in the functionality of the website.
CREATE – Client's Goal
CATCO Enterprises were commissioned to build a completely new website from the ground up to Google best practices which would not only be functional for all the members of the collective but fresh and beautiful too.
The website needed to have a membership portal with room to expand into other areas as opportunities come along. Plus a commitment to maintain and develop the website to stay current with the BWA membership needs.
ELEVATE – CATCO Process
BWA had a very clear target market and we suggested a content first approach was the best way to proceed. The new website design is modern, clean, bold and on brand to compliments BWA’s vision to be the number one national collaborative community in Australia with a focus on women in business.
We firstly assessed the existing website to determine what functionality would be required for the new website. Then a strategy meeting was held with BWA National Directory Lyn Hawkins and Financial Director Donna Vincent to discuss the new features and requirement for the website. Photos were sourced from recent events and a branding style guide was created.
We custom designed mobile friendly, responsive website to showcase the collectives’ members and services that BWA offer.
CONNECT – The Outcome
Since the launch of the new BWA website, BWA have seen a consistent increase in visitors coming to the website and their email list growing. Membership has held strong even through though economic times.
