The Client:
Taffys
A gorgeous candy producer Taffys is located right on the water front with the salt air blowing in each day. They produce a vast array of unique candies including our famous Salt Water Taffy, Aunt Dorothy’s Legendary Peanut Brittle, Cashew Brittle, Chili Macadamia Brittle, Mum’s Fudge, caramels, truffles, our Tigereye which is a peanut butter favourite of the locals, honeycomb, our incredible Butter Snap, and many more.
The Journey
CATCO Enterprises has been looking managing Taffys website since 2012, when they needed to be rebuilt due to issues with the previous supplier.
In 2017 after many minor tweaks and content changes a completely new website was built.
CREATE – Client's Goal
The brief was to showcase the salt water taffy and candies through the website. While maintaining Taffys unique flavour, the website needed to visually appealing and simple to navigate.
ELEVATE – CATCO Process
A new website was built from scratch to incorporate Google best practices. Taffys distinctive purple packaging was the basis of the design while showing the candies was most important aspect of the website. Adding content allowed both visitors and Google to see and ready what a magical place Taffys is.
Taffys is a family owned business with a rich tradition of candy making dating back several generations this was another factor that was built-in into the website story.
CONNECT – The Outcome
Again thank you,
