Website

Are you listening to your customers?

When I was a kid we moved into a new, old home. New to us, however 50+ years old, at the end of the front verandah was a black rose. Yes black, not dark red, deep purple or any other colour but BLACK.

My Mum took a photo of it and after 12 photos were taken, off she went to the local chemist to have it sent away to the photo lad to be processed for $24. That might not sound as if it was much but it was a huge deal; in late 1970’s a price of a loaf of bread was 54c and that was from the bakery not a big subsidised supermarket.

The photos came back red. My Mum was devastated, she had spent all this time getting the right light, the composure, the angle on these photos of this precious BLACK rose. She repeated this process again and this time took it directly to the local photo and told the salesperson that the photos were of a BLACK rose and not a red rose and please don’t correct the colours. As you can imagine the cost was even higher this time unfortunately, the result was the same and the photos came back red again.

ListeningAre you listening to your customers?

The reason I tell you this story is because these 2 service providers didn’t listen to their customer, my Mum and assumed they know what she wanted? As a business owner have you ever made that assumption?

This product would be better for the client because they can’t afford the other one.

We have all hear stories of rich business people going into expensive car sales rooms in their garden clothes to see if they will get real service or not?

Customers like to buy not be sold too!

When offering your products and services are you giving enough information so that your customer can make a choice:

  1. To buy
  2. What to buy
  3. Have options

Customers of today are very savvy and can obtain reams of information in a heartbeat, are you being part of there sale journey, do you have the information they need on your website, promotional material?

Tell your customer what they want to know.

Customers often just need a little more information to help them with their choice. If you are being asked the same questions over and over the easiest way to address this have a Frequency Asked Questions (FAQ) section on your website.

Generally, the people that ask are just the tip of the iceberg and many more potential and current customers want to know but don’t want the hassle of asking, so just move on.

What do my customers want to know?

Ask. It is a good practice to ask your customers if they are happy with your service, your products and if there are other things you could be doing to help them. It is far cheaper to keep loyal customers and get them to buy from you again than try to convince new customers to buy from you.

A lot of business’ spend far to much time and money trying to attract new customers with – this discount or that offer and quite often this approach can drive your existing customers to your competition because they are offering their “New” customers a better deal.

People are creatures of habit and we like easy.

The number 1 reason customers leave is indifference!

Customer will go through all the effort of finding a new supplier and leave your business when they think you don’t care. Caring, this is why a lot of big brand have loyalty programs where they are emailing, messaging and sending you things by snail mail to make you feel special and make sure you remember them.

Are you listening to your customers?

Today’s tip of the day is to listen to your customers, really listen and ask them questions about what they want and like. Go through your database and contact some old customers who you haven’t seen for a while and find out how you can help them now.

People like to deal with businesses they KNOW – LIKE – TRUST. To build trust is not as hard as you might think, start with the little things, start by listening to your current customers, make them feel special.

Need help? Contact Cathy and the team at CATCO Enterprises.

Why Was My WordPress Website Hacked?

Why was my WordPress website hacked; it’s often an issue with the security that leaves the door open for the burglars to get in.

Hackers are burglars; they are usually trying to gain momentary benefit from hacking your website. If you aren’t keeping a constant eye on it, you stand to lose a lot more than just your money and it won’t happen to me as I am just a small business unfortunately just won’t cut it. This is a worldwide problem that is not limited to the rich and famous, your identity is valuable and can be sold.

Why Was My WordPress Website Hacked? Is a common question.

3 most common ways that hackers can hack into your WordPress site include:

  • Security breaches in 3rd party plugins
  • Non-secure passwords and logins
  • Old, unattended sites

Security Breaches in 3rd Party Plugins

Plugins are the little programs that help to run your website

All plugins available on WordPress are third party program, which means someone else (not WordPress wrote the code to plugin). Plugins are the little programs that help to run your website, make the forms work, the social media button, let you see your analytics etc.

Any plugins that you install on your website are 3rd party and carry some amount of the risk of your website being hacked. Don’t get me wrong plugins are awesome and can make your life so much easier and your website run really well with all the bells and whistles, however be aware that you are letting a stranger knock at your door and you need to run a few checks before inviting them in and letting them contribute to the functionality of your website.

How to check the creditability of a plugin before downloading:

  • Good reviews from other users
  • Regularly updated
  • Has been downloaded a lot

If your plugin ticks these boxes, then you will be ok and you can be sure of its authenticity and safety. Remember you must keep your plugins updated to protect your website..

Non-secure Passwords and Logins

Do you use the same password for everything?

Is it something obvious or easy to guess?

Change it now!

Brute force is one the hackers favourite ways to try and get into your website and a weak password is like leaving the door open. Make sure you don’t use the default “admin” as your login name either.

According to The Telegraph in the UK, the most common passwords still are not very strong.

  • 123456
  • 123456789
  • qwerty
  • 12345678
  • 111111
  • 1234567890
  • 1234567
  • password

A lot of software and websites are now forcing you to have stronger passwords by making you have a Capital letter, a number and a special character; yes it’s a pain in the butt however it might just save your ASS! You should make it a blanket rule to uses these type of passwords (PASSWORDS plural – not the same one for everything).

Old Unattended Sites

If you aren’t keeping an eye on your website, someone else will be and for all the wrong reasons. If you are unaware of the health of your website you won’t know something is wrong until its really, really wrong.

Here are some common tell-tale signs of a site being hacked that you won’t pick up unless you regularly check your website:

  • Malware warning popups
  • Your website disappears
  • The website loads really slow or just crashes
  • Your website redirects
  • Extra links or your site is covered in ads to unrelated products
  • Hacker code left behind – gibberish text at the bottom or top of the page
  • Emails being sent to spam
  • Lots of undelivered emails to addresses you don’t know.


There are plenty of other ways that are less obvious and could be damaging your site or mean your site is being used to forward on harmful information.

To minimise your WordPress website being hacked

Make sure it is backed up and kept your website up to date, have a reputable security system installed and follow the information in this article. Have you upgraded to HTTPS for you website, that is another great way to help protect your website, read our HTTPS article for more information?

Need help? Contact Cathy and the team at CATCO Enterprises.

 

3 Common Website Mistakes – Power Tip Podcast

3 Common Website Mistakes

Images that are too big

“You want to have nice, crisp, clean images, but you don’t want to have huge files sizes.
People take photos on their smartphone and load them straight up to their websites.
Those images are too large, so your website is going to load very slowly.
Use something like picresize.com to reduce the size of your image.”

Websites too minimal – no content

“People are going for minimal designs at the moment, which is great, but often they don’t contain any information for Google to find.
If you’re relying on search traffic you need to let Google know what each page on your website is about.
For instance, a page about physiotherapy needs to contain words and pictures about physiotherapy.”

Forgetting to promote the website

“People build these fabulous new websites but they don’t send anyone there.
They don’t tell anybody they’ve built a website, and they don’t tell people what you can do with it.
Remember to include your website at the bottom of every email you send. And make sure you’re using an email attached to your domain. Don’t use hotmail, gmail, yahoo or your service provider. That’s advertising another company instead of your own, and it doesn’t look very professional.”

A bonus tip about email addresses

“Don’t use sales@, office@, admin@ or any other generic email address. They’re more likely to get stuck in spam filters and you won’t even know it happened.”

3 Common Website Mistakes by Cathy Smith – CATCO Enterprises

For more power tips go to Cath Wood’s Power Tips.

Do I Need Big Images For My Website?

Big ImagesNo. In fact, you should not have large images on your website. Large images make your website load slowly and page speed is a very important ranking factor for Google. People are impatient and they want the results of their search to appear quickly, and if your page is slow to load that won’t happen.

Quality Images not Large File Sizes

You want quality images and you can have full width images but not large file sizes.

To resize your images the best tool are Photoshop or Photoshop Element, however most people don’t have access to these. Start with what you have, do you have Paint? If not canva.com or picresize.com are is a great free tools and there are plenty of others free tools you could use.

Warning on Reducing Image Sizes

When reducing images you need to be aware of a few things:

  • Keep your proportions
  • Reduce in degrees

Keep Your Images in Proportion

websiteBe careful to lock your proportions so you reduce the width to the same percentage as the depth. You may need to crop the image if it doesn’t fit into the area you have allocated.

Reduce Your Image in Degrees

When resizing or reduce large image sizes don’t just grab the corner and make it really small. Reduce your images in bit size pieces to maintain the quality and integrity of the image. Don’t reduce your image by more than ¼ at a time. Never try to make an image bigger if you have reduced it too far, undo or start with the original image.

What Images Should I Use on My Website?

The best images to use on your website are crisp clear images that you own, either you have taken them yourself or you have permission to use them. You can’t use an image just because it is on a website or social media; the copyright belongs to someone else. Copyright infringement can be costly. On several occasions, I have had stock photo companies contact me in relation to “proof of use” for their photos all with significant fees attached, of course on all occasions I have been able to provide proof of purchase but if I hadn’t it would have been very costly.

For stock photos proof of purchase is required by the end user so if your designer or advertising agency has purchased them on your behalf make sure you document that so if it comes to be an issue you are covered.

Image Size

Image size has 2 components

  1. The dimensions ( size of width and height (or depth)
  2. The size of the file.

GalleryYou can have a large dimension for a full width image for example 2050 px (pixels) wide, however you don’t want this image to be any more than 150kb (kilobytes) in file size.

If you have multiple images on a page you must make sure that your image sizes stay small.

Recently I was asked to fix a website because it wasn’t loading properly – actually wasn’t loading at all. It turned out that the home page of this website had 25 MB (megabytes)  of images. 25 MB of images is like trying to park a semitrailer into a park in a parking spot designed for a mini, there is just no way that will that work.

Do I need images on my website?

Yes absolutely.

The brain processes images so much faster than words so images are really important to your website just be careful of the size of files you are uploading.

Article by Cathy Smith – CATCO Enterprises.

Why Is My New Website Not on Page 1 of Google?

Many business owners ask, “Why is my new website not on page 1 of Google?”

You have paid good money to have a website built or built it yourself and it looks great but why isn’t Google listing it? There is no simple answer to this question however in my experience of over 10 years building websites there are often common things that you can do to help Google find your website, so let’s get started.

Firstly

Does Google know your website exists?

Where can I find my URL

The easiest way to let Google know about your website is to get a free Google account where you will be able to access Google Console (which also includes webmaster tools) and Google Analytics. With these Google tools you are able to let Google know that your website is ready to be listed. Don’t be daunted by the names, there are lots of simple things you can do with them and plenty of good tutorials if you want to go deeper.

The first thing you should do after setting up your Google Console account is Submit your URL to Google. Your URL is the address of your website and is found at the top of your browser.

Here is an example of my URL using Google Chrome browser.

How new is your domain name?

If you have only just registered your domain name, then Google doesn’t have any history on your website; that is why very old domain names with a bad website will still rank well. If you have an older domain name for your business, maybe something that was really long, make sure you still point it to your new website. If your domain name is very new there is nothing you can do about it, read on to follow these other tips on factors that you can control.

Have you told your friends?

Tell your friendsMake sure you tell everyone including your friends about your new website. Your friends aren’t generally going to be your target audience, however in the beginning, the more eyeballs (traffic) you can get to your new website the better. Plus, often our friends don’t really know what you do and it can be a good refresher to remind them and a good way to get referrals from their friends.

Are you sending traffic to your website?

What email address are you using for your business? Are you still using a Gmail or Hotmail address? If so STOP.

By using an email address that is associated with your website you are creating a more professional business impression plus you will also be advertising your website address (URL) every time you send an email.

website traffic

Does your email signature contain a link to your website? Make it easy for people to find you and do business with you. Add your website address to everything you can, your business cards, stationery, invoices, promotional material, social media pages, car and building signage.

Do you have a Frequently Asked Questions page, so you can send customers there when they have common queries? That is another great way to drive traffic to your website and can free up your staff having to answer the same questions over and over.

Has your website been written with your customers in mind or you?

How is your website written? Is it friendly and jovial or dry and technical? Write with your customers in mind.

No not the business, the customer!

After all, you know all about your business, however you need to convey what makes your business special and how you stand out from your competitors to your protentional customers.

Language to use!

Customer Focused

Different websites will be written in different ways depending on the customers – think about the type of language they use.

There is no point ranking for page 1 for a search term that your customers will never use. For example, if your website talks all about “Junior Slacks” and your audience is searching for “Kid’s Pants” unless you have a huge website with a very large budget your audience are unlikely to ever find you, for that term even if you are on page 1 because it is not a term they are looking for.

The style, tone and look of your website should be governed by the type of business you are in and what your audience expects.

Is your website helpful to your customers?

Google likes to send traffic to websites that help its search clients.

When a visitor enters a search query and arrives on your website, Google wants to know that you will help them. If the visitor bounces straight back out of your website and looks for another search, Google won’t be happy. Google will probably send the next visitor with that search term to someone else’s website. One of the many ranking factors Google looks at is time spend on your page/pages of your website and then where your visitor goes when they leave your website.

Customer focus

If a keyword on one of your website pages is “How to get high quality parts for a xxxxx”

You may rank well for “How to get high” however it will be for a very short time because people with that search people would bounce straight back out of your site when they realise your content is not what they are looking for.

Google is very focused on giving its customers the best user experience they can and returning the search result they are expecting. Your website can help Google do this by being customer focused and giving your visitors helpful information.

Does your website have any content?

Minimalism is all the rage, especially in website design. We are told to keep it simple. Yes, this can work if you have a large Facebook or social media following that you can send to your website, or if you have a large budget you can use to drive traffic to your site.

If you are looking to rate organically on Google Search, then you will need to have content. Information on your page which tells your customer what the page is about and how you can solve their problem. Not just a page of feel good gibberish (because people won’t stay) but actual valuable information that helps them work out how to solve their problem. You might be offering a product to solve their problem, or a service or just additional information. It could be as simple as having your phone number easily available now they know you are the correct solution for them. If you don’t have any content, then they are unlikely to have found you in the first place and if they do they will not know if you can help them or not.

Does your website have very large images?

People are visual.

Attention span less than a goldfish

Would you have kept reading this article if there weren’t any pictures? Probably not because your mind would have got to overwhelmed with all the text. Our brain processes images 60, 000 times faster than text, so images are really important on your website.

If you have image file sizes that are large they will slow down your page loading time and people won’t wait.

Did you know in 2015 the average attention span of a person dropped below the that of a goldfish?

In 1980, a person’s attention span was approximately 20 mins and by 2015 it is 8.25 seconds1 .

Your website needs to load fast or your bounce rate will be too high for Google to take your seriously and they are unlikely to give you quality leads from their search results.

Why Is My New Website Not on Page 1 of Google?

Google SearchWhat to do next . . .

Go back through this article, check your website and habits; are there things that you could be implementing to get your website to rank better?

Want to know more? Download our free eBook for more tips ranking your website better on Google Search.

Need help?

Cathy Smith and the team at CATCO Enterprises can assist with SEO (Search Engine Optimisation) advice and implementation. Maximising traffic, reach and engagement with your website can be difficult to master. If you would like to have the most of organic search engine marketing strategies and other techniques contact us.

At CATCO Enterprises our emphasis is on relevant quality content and marketing strategies for your business. Call Cathy on 9797 0889 today.

Article by Cathy Smith – CATCO Enterprises.

Why HTTPS Matters for ALL Websites

Protect for website securityGotta confess I am a need to know girl, so when something this important comes across my desk I am telling you, YOU need to know. 

Here is Why HTTPS Matters for ALL Websites. HTTPS is how we / you protect your website privacy and secure your user’s information.  “HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site. Users expect a secure and private online experience when using a website. We encourage you to adopt HTTPS in order to protect your users’ connections to your website, regardless of the content on the site.” From Google Yes, this is a bit techy but it is important.

HTTPS is not the plural of HTTP

When checking your bank account or shopping online, you probably already know to look for the lock icon in your web browser’s address bar. This indicates your client (browser) is passing data to the site with encryption.

By default, a web page is served to the browser using the non-encrypted HTTP protocol. The protocol is the bit found at the beginning of a URL, or web address.1

HTTPS – the important part is the “S” Security, regular websites were just labeled as HTTP. You obtain the “S” in HTTPS by getting a SSL certificate which is the “middle man” to protect your website from cyber attacks, reduce malware, unwarranted exploitation and protect your website visitors.

Google HTTP Warning

Chrome and other browsers will display a “Not Secure” warning in the address bar (at the top of the page where your URL – website address is) before your website address. Google is trying to protect its users from security attacks.

Why do I need an SSL Certificates now?

SSL certificates are not new and have been used to protect online payments and information transfers for years.

You might be asking why do I need an SSL certificate (which creates the HTTPS) now? I am not an online shop, I don’t collect huge amounts of data so why do I need and SSL?

The answer is SEARCH. You need to follow Googles guidelines to have your website picked up and continue to rank in search. If your customers can’t find you in when they search for your keyword, the term you want to help them with eg “Light fitting X town” then it is the same as hanging out your digital closed sign, no one will ever come into your website.

HTTPS protects the integrity of your website

We all want our visitors to have a good experience on our website and follow through to become customers, buyers, long term clients and HTTPS is an important way of showing Google you are serious about your website security. Way back in 2016 Google was asking for websites to consider HTTPS – Chrome Developers Summit, now it is not an option HTTPS is a must for all website. Having a NOT secure label on your website is not a good user experience and this will scare off your potential visitors, therefore affecting your search ranking.

How do I get HTTPS on my current website?

Your first step is to contact your website hosting provider. A lot of website hosting providers are now offering free or low cost SSL certificates and will help you install them on your current website.

Need help with SSL certificate and HTTP to HTTPS migration, contact Cathy and the team at CATCO Enterprises for help.

1. Source – sprydigital.com/security-2/chrome-http-warning-fixed-with-ssl

5 Top Tips for Small Business Websites

WebsiteNo matter what size your business is, you need a professional website to ensure your customers can recognise your product and contact you efficiently. Websites provide an effective platform for many methods of communication, however there are some aspects you absolutely must include and others that you need to omit to ensure your website is noticeable and achieves its desired objectives.

Whether you have had your website professionally designed, created and hosted or are doing it yourself on a website builder platform, you need to ensure you’re following these tips to bring customers back, entice new customers in and give everyone an enjoyable and productive experience on your website.

The top design tips to make your small business website work for your business include:

  1. Clutter Free
  2. Google and Mobile Friendly
  3. Easily Located Contact Details
  4. Professional Branding and Images
  5. Relevant and Authentic Links and Content

1. Clutter Free

Think small business, think simple and unique. You want to stand out from the crowd, but you don’t want to bombard your prospective and current clients with ads, images, branding, products and in-your-face information. Don’t let your viewer feel overwhelmed or frustrated, keep your website design simple and exude the image of professionalism.

Make sure when they arrive at your website they know what you sell and how you can help them.

Google2. Google and Mobile Friendly

If your website is not Google friendly you won’t show up in Google search and no one will be able to find you. Your website needs to use SEO (search engine optimisation) best practices in the form of relevant content, clear keywords, current links and easy navigation to ensure it ranks high in Google searches. Ensuring your website is also mobile friendly is essential, because a vast majority of your potential online viewers will view you on a mobile device, it is also important because Google houses a mobile-first index; meaning those websites that are adapted for viewing on a mobile device are listed higher than those that are not.

3. Easily Located Contact Details

You can have the best-looking website in the market but it’s not worth a cent if your prospective and current clients cannot find how to locate or contact you. Ensure your phone number is on the top of every page plus you have a contact page that includes your basic contact details, such as phone number and email, on your home page.

4. Professional Branding and Images

Invest some time and money in professional branding. It is your logo, the symbol or picture that customers associate with you, so it needs to last and make an impression. Keep all fonts and colours uniform across all pages and ensure the images you use are your own or you have permission to use them. Purchase stock photos for generic use and brand your own images in an image editing app to establish ownership. Copyright infringements are expensive and just because it is on the internet doesn’t mean you can use it.

5. Relevant and Authentic Links and Content

Hands of white collar worker typing on laptop keypad

As previously mentioned, relevant content plays a major a role in getting indexed by search engines (especially Google), and the presence of authentic links to other websites and internal links to your own work not only promotes ‘visiting’ between relevant sites, it can establish you as an expert in your field. Provide your viewers with as much information as possible to give them an informative and productive experience. A great user experience will also keep your visitors viewing your website longer which is also another Google search indicator.

Who Can Assist Me With my Small Business Website?

CATCO Enterprises has over 16 years’ experience in graphic and web design and are specialists in the field of building effective websites that work for your business.  If your business marketing is not performing to the best of it’s ability, contact Cathy on 9797 0889 to discuss how some small changes can yield big results for your small business.

What Is an SSL Certificate? Do I Really Need One?

SSL certificateAn SSL (Secure Sockets Layer) certificate is a digital standard of security technology that is an integral part of any website. It authenticates the identity of a website and encrypts (scrambles) information sent to the server using SSL technology. This scrambled message can then only be put into readable format by a proper decryption key.

What Is an SSL Certificate?

SSL certificates establish an online entity’s credentials for doing business on the internet and is used to secure credit card transactions, data transfer, logins and securing browsing of social media sites. It protects your client’s credit card information and can shield you from potential interception of private client and personal information, malware and other sites injecting advertisements into your resources.

The SSL certificate contains:

  • The certificate holders name
  • The certificate’s serial number and expiration date
  • A copy of the certificate holder’s public key
  • The digital signature of the certificate-issuing authority

You can obtain an SSL certificate in a 3 of ways.Cyber security

  1. It may come with your hosting package
  2. You can buy it through your website company
  3. You can purchase from a 3rd party supplier.

If you have got hosting already, you can obtain your SSL through your hosting company but will have to renew it and pay additional fees, however you will need to assess the level of security you require. Many of these SSL certificates are not strong enough for full e-commerce sites. If you plan on having a full e-commerce shopping component of your website, you will need to upgrade to a higher security level SSL. Your website developer can assist with this.

How can I tell if I already have an SSL certificate?

Take a look at the URL of your website. HTTPS at the start of your website address means you’ve already got one, HTTP means you don’t.

Do I really need a SSL Certificate?

Yes, ALL websites need an SSL Certificate, especially if you are:

  • Are you selling something?
  • Are you collecting credit card details in any way?
  • Internet securityDo you have a buy, donate or purchase button on your website?

What if I don’t have an SSL Certificate

Chrome and other browsers will mark your website with a warning and label it as not secure, which will be viewed unfavourably by your protentional visitors and negatively affect your search rankings.

Who Can Help Me Get an SSL Certificate Suitable For My Website?

As with all aspects related to a professional website, your website developer can assist you with your SSL requirements.
Cathy Smith and the team at CATCO Enterprises are specialists when it comes to maximising the potential of your website and maintaining it’s reliability and integrity.

Call Cathy today on 9797 0889 to discuss all your website needs.

Why traditional business networking doesn’t work.

Is it still relevant with all the emphasis on social media?Raised Hands
What does networking really mean?

Old style networking was to go a function, work the room, hand out as many business cards as you could, get as many cards as you can and follow up the next day. Right?

Hard work, horrible, not fun and guess what, it doesn’t work.

We need to go back to what networking should be and used to be!

Service, real service, not just what is in it for me.

Having a relationship with your customer.

The suppliers of the day knew:relationship

  • your name,
  • your partner’s name
  • your children’s names, their ages
  • your hobbies
  • your likes
  • what you bought last and when it was;

They were your local “business owner” and they cared. Grocery shop, hardware store, shoe shop etc.

The clock turns and even in this digital age, we want to feel wanted!

Listening
The example above was probably late 50’s / early 60’s but it is still as relevant today! In our really impersonal world, service has once again become king. Real personalised service, not just going through the motions, you have to really care, if you don’t have the passion for what you are doing, move on!
Networking today is about who we are and what we do.

4 tips on networking that works.

  1. Listen
  2. Don’t work the room
  3. Make it about them NOT you!
  4. Build relationships

1. Listen

Business Cards - Don't work the room
Listen to what people have to say. NO, Stop and really listen!

Not just wait for your turn to speak and tell them your story.

You will be amazed at what you will learn and possibly how you can help if you just take the time to listen.

2. Don’t work the room

Quality, not quantity.

3. Make it about them NOT You!

Be a giver, not a taker.

The cost of a gift and a loan is the same but a gift has “less stress attached”.

Don’t look at what is in it for me, add value to with your services and help people; before long you will be the “go to” person
for “paying customers” of your particular service.

Everyone feels good when they think they have got more than they paid for. No-one what’s to be ripped off or feel like they are a mug!

4. Build relationships

Together
Get to know businesses and the services they offer so when you need to refer someone you are confident that the business in question can deliver and deliver well.

By helping people not just “Networking” you will build solid business relationships that will help you both for years to come. Networking, especially business networking is still relevant today and a critical part of business today, you just have to use the right technique to make it work for everyone.

Need help building your relationship with your customers?

At CATCO Enterprises we have lots of ideas how to continue your business relationships long after leaving the function. Give Cathy and the team a call at CATCO Enterprises on 9797 0889, we offer free quotes and lots of simple techniques to help you stay top of mind.

Top Search Engine Marketing Mistakes to Avoid

Search for WebsiteSearch Engine Marketing is the increasing of a website’s visibility in search engine result pages (SERPs). It can be divided into 2 groups;

  • paid
  • organic (free)

Both paid and organic searches have their place and are important to drive traffic to your website, however the most common form of trusted search results is organic. The art of increasing search results both paid and organic is known as Search Engine Optimisation (SEO).

In recent years there has been a 72% increase in business and advertiser’s expenditure on Search Engine Marketing (SEM), with most jumping onto the tech-savvy train and capitalising on the enormous number of daily searches via computer, laptop, iPads /tablets and smartphone to promote their business.

Sadly, 1000’s of businesses and advertisers are still unaware of how to place adverts in the right place at the right time to maximise their organic reach and take advantage of the free opportunity.

mistakeThe top SEM mistakes to avoid include:

  • Non-Mobile Friendly Landing Pages
  • Negative Keywords
  • Themes and Pages Not Matching
  • Unfriendly Page Navigation

Non-Mobile Friendly Landing Pages

The majority of searches are now carried out on smart phones and tablets, so your landing page or your home page needs to be mobile friendly.

Pages that don’t resize and are ‘too big’ or simply unsuitable for the phone/tablet screen will not only discourage viewers from viewing your site but they will probably enjoy your prospect to head over to your competitor. This type of pages will cause your customers to exit and return to the search results to visit another relevant page, something Google will recognise and push your page further down in the search results. Google also imposes penalties for sites that are not mobile user friendly so make this a priority when setting up your website.

KeywordsNegative Keywords

Negative keywords are words you don’t want to pay for when you are running adwords campaigns. They are words that are very generic and don’t describe your services so your ad budget will be gobbled up with little or no result.

For example, “best carpenter” would be a negative keyword if there was a company called “John Best Carpentry” in your town.

Use a tool such as Google Keyword Planner to reduce your use of negative keywords; they are more common than you think and will lead to your ad not being shown in searches for a number of reasons. When you add a negative keyword to your ad campaign or group, the likelihood of your site being listed in a search containing that word is minimal.

Themes and Pages Not Matching

Your potential customer doesn’t like surprises. If your ad is a fluffy dog and they come to your landing page and it is stark and clinic your customer will bounce straight back out again because it wasn’t what they expected. Sounds simple, but you’d be surprised how many landing pages do not match their adverts. Your links need to correlate with your advertised product or service and all your content needs to be relevant to avoid frustrating potential customers and followers.

webdesignUnfriendly Page Navigation

We have all had those search results that don’t match our search question in anyway. There is nothing more frustrating than not being able to find what you are looking for on a website. Ensure you have a search function or have an easily navigated content database for your viewers to find what they are looking for quickly. Otherwise your traffic flicks back to the search results and Google algorithms take this as your site being irrelevant and unsuitable for the search, driving you down the search page and your website traffic will go in someone else’s direction.

Top Search Engine Marketing Mistakes to Avoid

Need help?

Maximising reach, engagement and traffic to your website can be tricky to master and making the most of organic search engine marketing strategies is sometimes best left to the experts.

Cathy and the team at CATCO Enterprises can assist with Search Engine Optimization advice and implementation. At CATCO Enterprises our emphasis is on quality, relevant website content and effective marketing strategies for your business. Call Cathy on 9797 0889 today.

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