It is a dark and gloomy night as a US Navy Ship is patrolling one of its regular sea lanes. A young lieutenant noticed a ships light 20 miles away in direct line of the ships current course. He makes the first radio call as per protocol and asks the ship to move 20 degrees to starboard. The response comes back, ‘no, I suggest you move 20 degrees to starboard.’
A little flustered, the lieutenant decides the best course of action is to call the captain to the bridge.
Having to wake the captain is not a task any young lieutenant relishes on a dark and gloomy night.
The captain arrives and after a quick briefing takes over the bridge.
Having been awoken from a good night’s sleep the captain booms down the radio to the other ship to move starboard, 20 degrees at once.
The other ship refuses and tells the captain once again that he should move his ship starboard, 20 degrees at once.
‘I am a captain of the US Navy, and I am commanding you to comply with my request, what rank are you?’
‘Able Seaman Sir. However, I strongly suggest that you do change your course 20 degrees to starboard, Sir.’ is the reply.
By now the captain is becoming furious, how dare an able seaman refuse to follow his instructions.
‘Son, you understand that I am a captain of one of the largest warships in the US Navy and I am commanding you to change your course.’
‘Yes sir I do understand. However I am an Able Seaman in charge of this lighthouse and I cannot change my course, so I strongly suggest that you do.
Is Your Digital Marketing Strategy Giving You Results?
Often, we don’t see what is right in front of us and because we think we are right we keep sailing in the same direction without ever checking our course.
In the dark, it is easy to get blown off course.
Has your marketing been blown off course?
Are you doing the same old same old and not achieving the results you once were? Is it time to refresh or refocus your marketing dollars to make sure that they are really working for you?
Refresh Your Business Marketing to a Plan That Works for You with Cathy Smith at CATCO Enterprises.
Cathy Smith has run the same marketing agency, CATCO Enterprises, for more than 20 years and has helped hundreds of business owners achieve their marketing goals. Cathy’s passion and knowledge for digital marketing has helped thousands of businesses reach their dream customers easily online.
To build a new website, increase traffic to your existing website or develop a digital marketing strategy for your business contact Cathy today and get chatting.