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How Can You Make Your Business More Dependable?

seesaw in beautiful green parkDo you and your business run like a seesaw?

The seesaw only works if both you and your business are working to keep it moving.
If you take a break from your business, the seesaw stops working!
If your business isn’t working, the seesaw stops as well.
Lots of business owners have a relationship like this with their business and their customers.

Your business might seem dependable but is it really?

Are you in this situation:

  • Some months you will get amazing profits
  • Some months you will struggle to keep your head above water
  • Some months it will be just ‘okay?’

 

Running a business can be unreliable and you have so much to take care of. The work to do, bills on the way, employee, supplier, and customer relationships; as well as your family plus try to have a private life.

How Can You Make Your Business More Dependable?

Woman hand using smartphone1. Start focusing on the right people.

If you spend all your time and money on people who will never buy from you, invest in your business, or be referral partners then you will never get ahead. Look at your target audience – what kind of people do you need to talk to for success to come your way?

2. Start talking in the right places.

Sometimes we get so caught up in the ‘shiny objects,’ that we end up wasting resources on things that don’t help our businesses.

Communication is key.
Marketing is essential.

Do You Have a Website That Gets Seen on Google?

Do the social media platforms you use work for your business and your target audience?

A prospect said to me that Facebook doesn’t work, people are not ringing us. They had a business page that had 2 posts on it and 5 followers.

Customers can’t buy from you if they don’t know you exist or can solve their problem.

Do you need help to keep your seesaw moving? Contact Cathy and let’s chat about how we can make your business more reliable through marketing.