2020 has certainly been a different year for most. When challenging times hit, it’s important to remember to make the most of the time you do have to make your business grow.
Getting your business found by your ideal customers can be hard, but it doesn’t have to be. The internet is a noisy space and attracting your perfect customers is a complex task which is part science, part positioning, part customer love and part luck. Getting the right balance for your exact situation is crucial.
For your business to grow and thrive you need to have a constant flow of qualified leads interested in your business’s solution, month in and month out. Read on to learn more including:
- Ensure your marketing is making you money
- Have enough qualified leads to generate sufficient sales to thrive
- Generating leads into your business
- Be visible to potential customers through your website
- Make a connection
- Make sales calls to qualified leads
Ensure Your Marketing is Making You Money
Your marketing should be making you money and attracting more customers to your business, but with all the shiny objects, the endless social media options and constant emails offering multiple services, who do you trust? What should you believe and how do you even start?
Your business (and many others like you) are the backbone of our local economy and marketing local businesses has been the same process for decades. Find people who have the pain point and the problem that your business solves, show them your solution and let them buy it.
Every business is different and the marketing strategies used for each needs to be different too. A café will have a vastly different approach to that of a computer reselling business. No matter what type of business you have, the process will be the same.
Have Enough Qualified Leads to Generate Sufficient Sales to Thrive
Many businesses fail to make it through their first year and by their fourth year, up to 40% of businesses will have closed. The survival rate of businesses gets better as the size of the business increases.
Why do so many businesses fail within the first four years? Reasons can include cashflow, late payments, lack of sales and lack of qualified leads. Many small businesses are not getting enough qualified leads to generate sufficient sales to thrive. While there are many ways to get leads, not all leads are created equal. Without a plan and a detailed marketing strategy, your marketing budget could blow out and not achieve the results that you need for your business to grow year after year.
Generating Leads Into Your Business
Firstly, you need to create awareness, get exposure and visibility so that your ideal customers can see your solution to their problem.
Secondly, you need to elevate you by educating and nurturing your prospects to show them that you are the expert and one to be trusted with the solution to their problem.
Thirdly, you need to connect you with your ideal prospects so you can have more qualified sales calls, that you can then turn into happy customers.
Every factor plays an important role to ensure that you speak with qualified leads; people who are ready to buy and are looking for the solution that your business offers.
Be Visible to Potential Customers Through Your Website
It takes someone three seconds to form an opinion of you when they first meet you and online it could be even quicker. You need to be visible to your potential customers and the first place we need to start is your website.
A website gives your brand one central home that your customers expect and shows you are a serious business. Websites can build rapport with people before you even meet them, so they feel like they know you.
Make a Connection
Not everyone that sees your products or service has the problem that you solve or is ready to buy from you. This doesn’t mean they will never need your solution. Facebook has grown to be such a large part of many people’s lives as it embraces connection.
To get the most out of your social media platforms for your business you need to be the expert in your field, posting regularly with a variety of content types.
Having a social media matrix for your business helps to progress your audience along their buyers’ journey and can frequently pre-sell your audience before you have even spoken to them. Having a sales conversation with a qualified lead is much more enjoyable and profitable than wasting time with someone who may or may not need your services.
Make Sales Calls to Qualified Leads
Having sales calls with qualified leads that know who you are, what you offer and really want your services not only makes your statistics much better it also makes your day better.
Make Your Business Grow and Thrive with New Leads with CATCO Enterprises
Cathy is your local digital marketing expert helping business owners build and grow their business
Cathy has been operating her business CATCO Enterprises for more than 19 years. Her extensive experience and knowledge allow business owners to achieve their marketing goals and increase traffic to their websites.
If you want to build your social media channels, improve your website or develop a digital marketing strategy suited to your business needs contact Cathy today.