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Your Details
Name
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Website
Email
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Phone
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Business Name / Trust / Company Name
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Trading As
Invoice Address
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Marketing Objective
What are the goals you would like to achieve with the next 12 months with your marketing?
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Geographical Location
Where would you like your marketing to target – a city, list of suburbs, whole state, whole of Australia, International
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Key Research #1 – Know Your Product
Now we need to know a little bit about the product or service you would like us to get leads for.
Features
Features of your product.
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Benefits
Functional Benefits – What does the feature do?
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What does that benefit look like in their life?
Emotional Benefits – How does the benefit make your customer feel?
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Why is your product different to the others available on the market?
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Why are your benefits believable?
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Why is the prospect really going to want this product?
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Which benefits seem the strongest and most appealing?
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Which benefits feel more secondary?
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Which appear to be similar or identical benefits?
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Testimonials
List your top 5 genuine customer testimonials
Guarantees
Does your product have any specific guarantees?
Other Information
Have you done any Facebook ads before? Or any other paid ads?
Do you have any articles, case studies, surveys, clinical studies, demonstrations or anything else which supports your case?
Have you had any copy written for you in the past? Attach links here
File
Max. file size: 256 MB.
Key Research #2 – Know Your Market
In the News
What’s happening in the news and on social media regarding your product?
Articles, Research, Studies
Have there been any major significant articles written about your product or industry sector
Buying Trends and Desires
What are the ways the market is most comfortable buying?
What kinds of offers are working at the moment?
Competitor Audits – List Your Top 5 Competitors
Competitor #1
Name
Website
What is good / bad about them
Competitor #2
Name
Website
What is good / bad about them
Competitor #3
Name
Website
What is good / bad about them
Competitor #4
Name
Website
What is good / bad about them
Competitor #5
Name
Website
What is good / bad about them
Key Research #3 – Know Your Customers
Existing Customers
Demographics
Age
Gender
Number of Children
Type of School for the Children
Marital Status
Occupation
Annual Income
Education Level
Location
Hobbies ? Entertainment
Pastimes / Hobbies:
Outdoors, Gardening, Sports
Fitness / Health:
Gyms / Bodybuilding, Meditation, Yoga, Physical Exercise, Dieting, Nutrition
Food / Beverage / Eating Out:
Restaurants, Cafes, Takeaways, Farmers Markets, Groceries
Travel:
Hotels, Camping, Domestic, International
Entertainment:
Games, Events, Movies
Media:
Where do they get their news
What types of Newspapers / Magazines to they like:
What types of TV Shows:
Which Social Media Do They Hang Out On:
Psychographics
What are their goals?
What are their challenges?
What is their pain point?
Where do they get their information?
What are their possible objections?
What is their role in the purchase?
Profile – How Do They:
How do they think and feel?
What do they see?
What do they say and do?
What do they hear?
What has brought them to this situation?
Other comments:
10 Smart Profiling Questions
1) What keeps them awake at night, eyes open staring at the ceiling?
2) What are they afraid of?
3) What are their top three daily frustrations?
4) What are they angry about?
5) What trends are occurring and will occur in their lives or business?
6) What do they secretly, ardently desire to do?
7) Is there a built-in bias to the way they make decisions (analytic etc)
8) Do they have their own language?
See Competitor Audits
9) Who else is selling to them?
10) Who else has tried to sell them something similar and how has the effort failed
State of Awareness
Select the one you feel is relevant
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They know the product and either want to buy it or not – just need to make a decision
Familiar with the product/features – not sure if it is right for them
The prospect knows the results they want, and they know a solution exists – but they don’t know about your solution
They know they have a problem, but they don’t know that a solution exists
Has no knowledge of anything. 1) Doesn’t know they have a problem 2) Doesn’t know there is a solution 3) Doesn’t know you have a solution.
Other Information
What is the worst thing they can do now?
Is there anything else we should know?
