Should I Hashtag on Facebook?

Hashtag symbolFirstly, let’s talk about what hashtags are and what they are designed to do.

  1. Hashtag

“A word or phrase preceded by a hash mark (#); used within a message to identify a keyword or topic of interest.”  (sproutsocial.com)

  1. Hashtags are for search
  2. Hashtags can follow trends

So reading the above you would think that using lots of hashtags on Facebook would be a great idea like you use them for Instagram or Twitter

… Unfortunately, you are wrong.

In the most part, hashtags are not searchable on Facebook and certainly not when added to private profiles.

Should I hashtag on Facebook?

Sparingly, only hashtag on Facebook to emphasise a point or as a brand, not as a general search tool component. Using more than 2 hashtags on Facebook has been shown to be detrimental to your post reach, another reason not to use hashtags on Facebook.

Are hashtags searchable on Facebook?

Technically, yes they are. Hashtags have become searchable on Facebook if they are on a public profile or business page and are not currently searchable on mobile.

Tip

3 tips to think about if you want to use hashtags on Facebook

1. Keep it simple

2. Create Emotion

3. Proofread hashtags – avoid embarrassing mistakes

1. Keep it simple

Use a maximum of 2 hashtags per post on Facebook. If you use unique or branded hashtags, they will stand out and you are more likely to be noticed.

2. Create Emotion

Use hashtags to emphasise a point and create emotion. Be funny and use hashtags that are clever.

3. Proofread your hashtags

Be careful what hashtags you put together and read them well to make sure your reader is getting the meaning you intended.

#roadskills

Could be

#RoadsKill or

#RoadSkill

And I am sure you have seen plenty of inappropriate hashtags that started out quite innocently.

Facebook likeShould  I hashtag on Facebook?

Sparingly and with purposes, then YES.

Remember to add value to your audience. If the hashtag doesn’t add value to your message then don’t use them.

Need help?

If you need help with your social media or marketing, give Cathy and the team at CATCO Enterprises a call on 0409 489 464 for a free 30 minute session.