Yes.
Even with social media, a website is still a very important tool for your business.
Think about your own behaviour – what do you do when you want to find something?
9 times out of 10, we “GOOGLE IT”.
Most people now use Google search like we used to use the phone book.
5 Reasons Why Small Business Should Have a Website
Here are 5 reasons why your small business should have a website:
1. Credibility
2. Your Customer Expect It
3. 24/7 Salesman for Your Business
4. Answer FAQ’s
5. Showcase Your Services
1. Credibility
When looking for a product or service, most people will do a Google search as their way to find what they are looking for. Having a fast loading, nicely styled website that reflects your brand is immediately going to build your credibility in their eyes. Even when friends or family refer businesses to us, we still go their website to check the business out and see if we think they are credible before making a decision.
2. Your Customers Expect Your Business to Have a Website
A website has become a minimum standard for all businesses no matter the size and your customers will expect you to have one. Guess what it is almost certain that your competitors will have one and if by some odd chance that they don’t, what a perfect way to stand out from the crowd.
3. 24/7 Salesman for Your Business
With our modern lives, FIFO, spilt shift, lots of people don’t keep regular hours anymore, having a website means your business never has to close. Even better, you don’t always have to be behind the counter. Depending on the type of products/services you sell, you could be selling online to customers you have never met from all over the world. Even small micro business can benefit from a brochure style website.
4. Answer FAQ’s
Do you or your staff consistently get answered the same questions over and over again? Answering FAQ’s on your website makes that so much easier.
5. Showcase Your Products/Services
Let people have a good look at your products so they know that you have to offer. There are so many ways a website can reach customers that you may not normally have the opportunity to service otherwise from your physical location.
Should my Small Business Have A Website?
Absolutely, from extending your market share to servicing your current customer a small business website really is a must. It is no point having the most fantastic product, wonderful customer service and a great location if no one can find you.
Need help with your current small business website or need one for the first time?
Contact Cathy at CATCO Enterprises and have a chat, the first 30 minutes is FREE. What have you got to lose, start with a chat?
