Inspiration is a big topic for business owners. At times, although you love your business, love what you do and love your customers, you just don’t feel inspired. Inspiration can come in many forms from getting out of bed to looking after yourself to working on your business or even falling back in love with your business.
These days, an important business tool you must stay inspired to use is social media. Read on to learn how to get inspired to post on social media, what to post and when to post including:
- What are your competitors doing?
- Pay attention to frequently asked questions
- Promote special offers
- Create emotion and tell a story
- Solve a problem
- Highlight your customers and staff
- Celebrate holidays and special occasions
What are Your Competitors Doing?
It’s important to stay up to date with what’s new and what’s being promoted in your industry. Research competitor’s social media accounts to see what’s working for them. Posts with the most interactions (comments, shares and likes) are good indicators that type of post works.
Even if you aren’t thinking about spending money on ads, they are a great resource to use to see what other people in your industry are doing. Don’t just research your industry. See what other industries are also doing and think of ways to adapt to your business.
Pay Attention to Frequently Asked Questions
If you have the same or similar questions asked regularly, it’s a good indication it’s a topic of interest. Use this as inspiration and create a social media post to answer these questions. If they are in-depth questions needing in-depth answers, you could write a blog article, post it to your website then link a social media post. If writing is not your forte, make a video instead. Doing this can save you and your staff time in the long run as it saves you answering the same question time and time again.
Promote Special Offers
Incentives such as promotions or special offers are a great idea. Posts that encourage interaction such as receive a discount if you mention you saw this post are a good way to encourage interaction and other people to share your business posts. Make it colourful and thumb stopping to get people’s attention.
Create Emotion or Tell a Story
Images and video’s take audiences on a journey. Case studies and before and after pictures are a great way to show how you have helped a customer and showcase your services without selling. Create emotion by using images that transport people to a place they would like to be such as a holiday destination, time away or breaking free. Brainstorm what sort of ‘wish you were here’ posts can you do for your business.
Solve a Problem
Does your business have a how to or step by step guide? Use each of these how to’s or step by steps to create individual posts. People love content that is helpful and solves a problem. Explain how a product can solve a certain problem, who the product can help and in what situation it is best used.
Highlight Your Customers and Staff
Use social media as an opportunity to highlight your customers and staff. Real sells and happy customers sell even quicker. Show your gratitude and appreciation to long term or loyal customers. Highlight staff for their dedication and commitment to your business by having an employee of the month post.
Celebrate Holidays and Special Occasions
There are many holidays and special occasions celebrated during the year. Schedule posts to commemorate these days. Get creative and create your own special day for example Motivation Monday and post an inspiring picture and quote each Monday wishing your followers a great start to the working week.
Cathy at CATCO Enterprises is YourLocal Digital Marketing Expert
Cathy Smith has run the same Marketing Agency for more than 19 years and has helped hundreds of business owners achieve their marketing goals. If you want to build your social media channels, increase traffic to your website or develop a digital marketing strategy for your business call Cathy today on 0409 489 464.