How Are You Approaching Your Business Marketing?
It was a beautiful sunny day in a small farming town. The weather was so amazing that a few of the town folk got together
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Why Are You Not Getting Your Desired Results?
A few weeks ago, Australian Supercar Racing came to Perth. Supercars are road style production cars that race at up to 220km around a tight
Is Selling to Everyone a Good Marketing Strategy?
Do you enjoy eating fresh fruit? Jake loved blueberries. One day when he was playing hockey in the street with his friends, he noticed that
How to Catch a Potential Customer’s Eye When Marketing
Today I’d like to share a story about a King. King Akbar lived a very boring life filled with the same court business day in
What’s the Best Marketing Strategy for You?
Audrey loved cherry-flavoured sweets and so did her brother, Mike. They constantly fought over who deserved the most cherry sweets in the bag of lollies.
Are You Inspiring People with Your Business?
One freezing winter morning, Charlotte was ordering a delicious hot coffee at a local cafe. “You’re very lucky,” said the barista as he passed it
Are You Telling People the Problem or the Solution?
2 friends, Lorraine and Julien, were doing a 30,000-piece jigsaw puzzle together over a few weeks. It was a very long and difficult puzzle. They
Exploring the Marketing Options for Your Business
Here in Australia, we live in a land of contrast. Summer is over and it was 40C days in the West and flooding in the
Why is Your Marketing Plan Not Working?
You don’t know what you don’t know! Tom Nash was a 19 year old Uni student that has everything to live for when he contracted
Has Your Marketing Been Blown Off Course?
It is a dark and gloomy night as a US Navy Ship is patrolling one of its regular sea lanes. A young lieutenant noticed a
How Are You Facing Unexpected Situations in Your Business?
Mary had an awful day at work where one bad thing after another kept happening with her clients. She was on her way home, trudging
